“The more satisfied your users are, the more likely they are to do whatever it is you are encouraging" - Abby Covert, author, How To Make Sense of Any Mess

You know what your customer wants. You know their needs. You have the solution. So you mention all that in your content. 

But if it’s not easy, accessible, and optimized for your audience to keep them engaged online, then it’s all style and no substance. A waste of time, effort, and money. 

This makes it vital for you to consider the UX (User Experience) and UI (User Interface) development for your business online platforms.

With that said, here are 20 facts and figures that will give you insight into the importance of UI and UX to your business growth.

1. Customer Experience   

2. Conversion

3. Products and Services

4. SEO in Design

5. ROI on Design

#1. Customer Experience

1. 94% of first impressions are immediately based on your site’s design (WebFX)

When a person browses through your site or app, you want to make a favorable impression right off the bat. Every aspect should create a positive experience for continuous engagement. 

A visually attractive design that bears strong brand equity is one thing. But if a user finds it annoying to navigate it, you’re bound to lose their attention and their interest. 

2. 76% of consumers say it’s important for them that a website "makes it easy for me to find what I want.” (Hubspot)

When it comes to conversion, your site’s design should always consider ease of functionality. Will it help them find out what they want to know right away? Is it designed to help them complete their tasks easily?

3. 45% of Consumers find Chatbots annoying (MarTech)

You might be tempted to use these chatbots to cut on your down on business cost. It can after all, do a job of a customer service agent 24/7 - and for free. 

But if you don’t have a real live agent as a backup in case the bots aren’t equipped to handle the inquiries of a consumer, or they’re too slow to respond, then you might inadvertently irritate a site visitor. Which is typical with underdeveloped Chatbots.

If you’re going this route however, at least make sure that your Chatbox has a voice that aligns with your brand.

4. 83% of people say it’s important to have a “seamless experience across all devices.” (Salesforce)

It’s vital for people to access your site on different devices and platforms. Seamless, so to speak. Visitors should be able to view your site easily on their computer, smartphone, or tablet. The layout may not look EXACTLY the same on any device. However, the user should be able to navigate your site and still maintain the same level of ease and functionality, regardless of where they view it.

And with half of the website traffic coming from mobile, you may want to consider how your website will render on mobile devices. Because google does. And they penalise websites that don't render well on smartphones by burying them in the deepest part of Google’s search engine results page. 

5. Get 35% more business by giving seniors a better UX experience (N/N g)

By seniors, we mean the over-50s, who now account for around 47% of all UK consumer spending, be it banking, e-commerce, or any service-related website. 

And if you design your site to increase the quality of experience of our visibility impaired, and often absent-minded elderly brothers and sisters, you just might earn their business. Time and time again. 

As simple as giving them the options to increase the font size, and changing the colors of already visited links can go a long way in making their experience much easier. Thus leading to them finishing their tasks such as filling out a form and/or checking out an item. 

6. A usability test on a group of five users can detect 85% of UX-related issues. (Jacob Nielsen)

Multiple usability tests are recommended to find areas of improvement so you can fine-tune your online platforms. For example, after the first usability test, any issues noted in the design should be fixed. The user experience of your site or app can be further improved if, ideally, you do 3 rounds of usability tests with the same five people. This would yield more accurate results and it is more efficient than doing a single test with 15 users.

#2. Conversion

7. 55% of mobile searches become conversions within an hour (Google-Nielsen)

With more people using smartphones to search and shop, it is essential that your online platforms are UX/UI-designed for mobile use. These users are always on-the-move. They want answers quickly, resulting in immediate action. 

Your website should be convenient to use for mobile applications. If they find what they need by using your mobile site, you’ll increase your chances of conversions and boost your sales.

8. A well-made UI can increase conversion by up to 200% and a UX-focused design can boost conversion by up to 400%. (UX Collective / Forrester Research)

Ultimately, it’s the bottom line you’re after. Having a UI/UX-focused website is proven to deliver a significant increase in conversion rates. The investment is definitely worth it. For every dollar you spend to optimize your site’s UI and UX, you can expect an average ROI of $100. 

Businesses that have shifted to a more user-centric design and interface have reported an increase in sales, faster product development, and higher customer retention and engagement. 

9. 84% of web designers believe that a cluttered design is the most common mistake in small businesses’ websites. (GoodFirms)

Visitors want immediate access to information about your products and services. This doesn’t mean that you should flood your site with a lot of content. Users aren’t keen on browsing your site if it’s designed with too much text, pictures, distracting ads, and other issues that hinder its usability. 

UX developers should balance out what the company wants to show with what the users want to know. This will help them structure the content of the site that’s visually appealing to the user for them to navigate easily.

10. UX can help raise a company’s KPIs by up to 83% through increased conversions. (Jacob Nielsen)

Tracking and meeting your Key Performance Indicators (KPIs) is necessary to help you achieve your business goals. While this is more of the product manager’s concern, the UX developer must also bear in mind that their work should also fulfill the business’ KPIs. Optimizing platforms to enhance user value can help increase conversions. This becomes a valuable contribution to reaching your business’ KPIs.

11. Being too creative and not adhering to basic interface standards can decrease your conversion by 80% (Jacob Nielsen)

A study by Jacob Nielsen indicated that a website only has a 9% conversion rate if the UIX was not created with the consumers’ habits in mind.

Consumers, specifically in the e-commerce industry, are accustomed to a certain user interface (Amazon, any Shopify-themed website, etc). 

So much so that, if you try to go too creative and alter said UI of your e-com store, with the intention of being “Creative & Original”, you risk decreasing your conversion rate by as much as 80%. 

Better to be safe, and stick to the standard UI if you’re going to build an e-commerce store.

12. Over 70% of websites for small businesses fail to include “call to action” buttons on the main page.  (Uxeria)

Of all the things you shouldn’t forget, make sure your call-to-action buttons are visibly highlighted. It’s a simple UX enhancement but it can translate to conversions from the get-go. It directs the users to what you’re offering and it makes it easy for them to begin the purchase process by simply clicking that button. 

#3. Products and Services

13. 30% of e-com store visitors are using the site search box (Econsultancy)

If you're going to build an e-commerce store with more than 50 SKUs, be sure to have a site search box on your navigation bar.

Site visitors who use this feature are 50% more likely to make a purchase. And it will make their buying process smoother than manually scrolling through your product list.

Doing so will also help you determine what products customers are looking for the most - which will appear on your analytics - thus providing you with valuable data.


14. 88% of online shoppers won’t revisit a website if they’ve had a bad experience. (Amazon Web Services

Taking too long to load. Doesn’t meet our expectations. Too tedious to use. Doesn’t deliver on its promise. These bad experiences can set off the user on a different path away from your business for good. And the impact can be devastating. According to research,  it is estimated that a trillion-dollar loss of e-commerce revenue will occur within the next 3 years if companies fail to invest in UX design that gives users a pleasant UI experience on e-com stores.

15. Improving the e-commerce checkout process can boost conversion by 35%. (Baymard)

Consumers are more convinced from watching a video on how a product is used and how it will benefit them. This leads to increased engagement and potential conversions to turn visitors into actual paying customers. 

Your website will also rank higher in search results if you feature videos in it. There’s no need to overload your site with videos. 

A video on top of the homepage and/or your landing page should suffice. And has been proven to increase the session time of site visitors by as much as 88%


#4. SEO in Design

16. 47% of users expect a page loading time of 2 seconds or less and 40% of visitors leave the site if they wait for more than 3 seconds. (Neil Patel)

The need for speed is vital in capturing the short attention span of internet users. Those precious seconds will spell the difference between a sale or a snub. In fact, around 70% of consumers say that the page loading time can make an impact on whether they will buy from an online retailer’s website. 

For site visitors, these split-second “micro-moments” can heavily influence their purchasing decisions. Your search engine ranking will also bump up if you improve your site’s loading time.

17. 8 out of 10 consumers bounce off websites when the content doesn’t render well on their smartphones. (IronPaper)

Just because your website’s UI looks good on a laptop screen doesn’t mean that you’ll get the same user experience on your mobile device.

This scenario is more common than you think. And unfortunately, this results in 8 out of 10 users bouncing off your website - a crucial sin in SEO

Before publishing your website, make sure that it renders well on mobile devices (including tablets) as well as it does on a PC or laptop.

18. 74% of businesses recognise that user experience will boost sales. (eConsultancy)

To convert casual visitors to actual customers, you need to make sure that your platform meets--or exceeds---their expectations in terms of user experience. As research shows, most businesses believe that improving user experience will promote more conversions and a significant increase in sales.

19. People spend an average of 88% more time on web pages with videos. (Web FX)

Consumers are more convinced from watching a video on how a product is used and how it will benefit them. This leads to increased engagement and potential conversions to turn visitors into actual paying customers. 

Your website will also rank higher in search results if you feature videos in it. There’s no need to overload your site with videos. 

A video on top of the homepage and/or your landing page should suffice. And has been proven to increase the session time of site visitors by as much as 88%

#5. ROI on Design

20. Companies that invested in UX reduced their development time by 50% (AmazonAWS)

Back in 2014, a company called Experience Dynamics has proven that creating well-done mockups for websites can decrease the workload of web developers by as much as 75%. 

The reason behind this staggering figure is that UX designers can reduce the time it takes a developer to re-work products by up to 50%. And can reduce development time by as much as 50%.

Thus proving that allowing your web developer to collaborate with a skilled UX designer to be most resourceful.

 “If you want to offer products or services that have value for your customers, you must first make the effort to understand what customers consider valuable.” - Jan Jursa, author of UX Storytellers

With such compelling figures, you can’t deny the benefits of having a great design. Understanding these important features can create a win-win situation for your business and for your customers.

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Posted 
April 16, 2021
 in 
Design
 category