How Businesses Can Improve Efficiency Through a Design Agency
Time is one of the most valuable resources when running a business. With projects and tasks piling up, hiring a design agency will take projects off your hands and maximize business efficiency.
Hiring a design agency will save you money in the long run and elevate your business's efficiency by establishing a consistent brand identity, creating high quality graphics, and having an effective workflow design.
In this article, we will dive into the ways a design agency can help you get things done and achieve the most success within your business.
Save You Time and Resources
As we all know when it comes to running a business, time equals money. Hiring a design agency can save you both.
Design Agency vs In-house Employees
Design agencies consist of skilled professionals who understand creative software and tools like it's their second language. Their priority is to work on projects for you so you can focus on other tasks, which maximizes the efficiency of your business.
Hiring in-house employees or delegating projects to current employees reduces work efficiency, and it’s pricey.
Businesses spend up to 250% of their annual salary on full-time employees, for costs such as:
- Advertising and HR process
- Onboarding process
- Training costs
- Workspace and infrastructure
- Payroll expenses
Hiring new employees can also risk the productivity of your business. It can take a lot of time for an employee to learn the necessary skills, and all this knowledge and money spent can be lost if the employee decides to leave.
When you hire a design agency, you are hiring already trained professionals who can immediately get to work on projects. They have their own workspaces with a high number of designers who know how to tackle any issues that may arise during a project.
You will have peace of mind knowing that you are a design agency's top priority, who will produce top-tier content that is polished and professional, and that uses fewer resources.
Social Media Platforms
Design agencies will help you choose the best platform to promote your business on as well as create content for your social media accounts.
Consistently producing graphic design assets is one of the biggest challenges for companies. Design agencies have social media experts who can produce content quickly, versus having to outsource a social media manager or train your employees.
Depending on your service and the audience you are trying to reach, your business will thrive on certain social media platforms.
For instance, if you are targeting the Gen-Z generation, it is beneficial to have a TikTok, Snapchat, and Instagram account for your brand as these are the most popular social media sites for that age demographic.
Maintain a Consistent Brand Image
When multiple people are working on one project, ensuring that all details are consistent and on-brand can be a daunting task. Design agencies have creative and skilled individuals that can create a cohesive image for your brand.
Design agencies offer brand kits, which are a set of attributes that create a cohesive look for your brand across all platforms.
Brand kits define the use of several design elements, such as:
- Logos: The most important element of your brand identity. It must be simple and recognizable, and you may need different versions of your logo for different marketing materials
- Typography: The font used for your brand should reflect the style and tone of your business; whether it is fun and playful, professional and serious, etc.
- Color palette: Your brand colors should compliment each other and create a visual impact, and the colors should be consistent across all platforms
- Templates: Templates create an outline that can be reused for social media posts, emails, presentations, etc., making it easy to maintain consistency
The image above is an example of how the assets of a brand kit creates a cohesive and visually pleasing brand identity.
Design agencies have individuals with years of experience and knowledge on the principles of design, ensuring that you are getting top-notch content.
Consistency in branding is the key to having a recognizable brand. Having a brand kit with all these assets in one place for team members to access will help avoid inconsistencies or outdated designs.
With your chosen color palette, fonts, logos, and other assets all accessible in one place, you can also easily make changes and update them as needed.
Creating a consistent brand image does not stop with the logo, typography, and color palette, but rather it involves practically everything the brand puts out.
Design agencies can produce visuals for your business such as:
- Product photography
- Commercial videography
- Web design & development
- Branded merchandise
Here are some examples of the advertisements design agencies have created for different brands.
Each advertisement is unique to the brand’s mission. Design agencies get to know your brand and its competitors through extensive research, organization, and thorough planning to design a unique brand identity.
Having a consistent brand image is key to growing your brand, increasing customer retention, and maintaining excellence.
The assets from a brand kit combined with the design skills of an agency will ensure that your brand’s image is sleek, recognizable, and cohesive.
Quick and Consistent Designs
Businesses need quick and effective designs, which is exactly a design agency's expertise.
Design agencies have teams of employees with different skill sets, so they can quickly respond to any project you need done.
Having multiple people working on one project could get disorganized and lead to a lack of consistency.
Outsourcing your project to a design agency ensures that it’s in the hands of trained professionals that will generate coherent and complimentary designs in a short amount of time
Established agencies have years of experience and consistent formulas to produce a desired outcome. They have the design process down to a science, so your business doesn't have to wait for months to complete a project
Design agencies use software systems that allow them to get work done quickly and efficiently, and that also allows their clients to give input.
Website design platforms such as Duda make client collaboration simple, with integrated tools that allow clients to give design feedback and approval within the platform.
It also keeps the design organized and in one place, and makes it easy to track site changes over time.
Organized and Effective Design Workflow
A project involves a lot of moving parts that could get disorganized if not executed properly. A design agency has the experiences and strategies to design an organized workflow plan.
Organization and Schedule Management
Unorganized assets can lead to missed deadlines, poor graphics, and inconsistent branding.
Design agencies utilize strict organization to keep all documents in one place and have shared access to all team members that need access to them.
Design agencies have teams of specialists with different skill sets, such as graphic design, marketing, and project management, so you can work with several teams to get the most efficient results.
Beyond having quick and consistent project turnovers, a design agency can give you an accurate timeline and completion date for a project, so you can schedule work within your business around this date.
Effective Workflow Management
While design agencies are all about creativity and freedom, they also have structure and workflow management to ensure the creative process runs smoothly.
Workflow management is the organization of tasks when working on a specific project to optimize efficiency. It involves three main phases:
- Workflow mapping: visual representation of the decisions and tasks needed to achieve a desired result, such as in the form of a flowchart
- Workflow analysis: evaluating each task for any inefficiencies or unnecessary steps and therefore improving the workflow
- Workflow optimization: monitoring strategies to ensure that they are positively impacting the process and making changes when necessary
The actual workflow practice may vary depending on the project and the agency, this process of planning and organizing is one of the reasons why a design agency will increase efficiency within your business.
Hiring a design agency gives you a professional advantage against competitors in today’s aggressive business market. An agency will produce creative services that reflect the value of your brand with high-quality and professional graphics. High-quality graphics are essential for maintaining a successful business, as these assets are what build trust with an audience and result in higher sales.
Design agencies will choose the most efficient materials for your project and reduce the waste of resources and the overall cost of production. As a result of this, your brand will possess professional and high-quality content that will take your business to the next level.
Design agencies also have the resources to make your website compatible for other devices. Most customers nowadays use their mobiles phones to access the Internet, so it’s crucial that your website has a mobile-friendly design.
A design agency can make accessing your site easy and convenient to reach the highest amount of potential customers.
Hiring a design agency is the quickest and most effective way to improve your business’s efficiency.
Having a team of specialized designers and project managers that work on your branding, web design, marketing, and social media will set you apart from competitors and launch your brand into success.
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